Posts in: July, 2016

Warner Bros 2015 Movie Slate

Object Lessons in Box Office Failure

Part I of a multi-part series on why movies fail at the box office

Financial data sourced from publicly available information

Movies fail because the story doesn’t work. 

For our purposes, a story works if the movie succeeds at the box office.

Critical acclaim and winning awards is great but if people aren’t lining up at the box office then something’s wrong with the story.

Having wonderful characters, distinctive dialogue and a meaningful theme might get your movie into film festivals but it’s not enough to get you an audience.

Since story is everything, the screenplay should be everything. After all, the screenplay is the blueprint for the movie isn’t it?

Not quite.

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